Research Proposal

Jacob McCown

Research Proposal

Prof. Begert

10/26/14

Intro:

            Nowadays businesses are focusing more attention on reaching customers via the internet as opposed to to using the more traditional tactics, such as customers phone numbers and home address.   Businesses do this with the assumption that they are saving money and reaching more people in a faster and more positive way.  However some still stand firmly behind the traditional methods believing that the customers respond better to the traditional ways and that the newer ways can be too invasive in some instances. 

            This paper will reflect the findings on ample  research about this topic.  It will look at which forms of marketing is truly more effective, which is cheaper,  whether or not some of the methods used now are too invasive or creepy, and over all which is preferred by customers in this day and age.  It may be that people are becoming a little more use to what in previous generations would be call ed breaches in privacy, and are actually responding well to the new and more invasive tactics.

Review of Literature:

            There has already been much research done for this paper and there will be more.  So far, some of the more helpful sources looked at have been on the study of “geofencing”.  There is a good sized following of this subject and in one respected trade journal,  Location-Based Social Networking and Services 1^st Edition by Roman Espejo, there is multiple articles on the subject and this paper will look at at least three of them.  Each of the articles show different sides of the argument and provide this paper with different perspectives that can each be verified.   The articles I will be looking at are "Retailers May Benefit from Geofencing", "Location-Based Social Networking Is Not Attracting Many Users", and "Geofencing Can Be an Invasion of Privacy".  Another source that was reviewed was an article written by Lori Chordas that was published in  Best's Review,  it goes in to detail on ways companies are advertising on social media cites like Facebook and LinkedIn.  A fifth source I looked at was an article called "Dissimilarity of E-Marketing VS Traditional Marketing" that was authored by Mehrdad Salehi and published in the International Journal of Academic Research in Business and Social Sciences2.1,  this article is useful because it plainly compares some traditional methods such as ads in magazines to some newer ones like E-mail.

Plan to Collect Information:

            So far I have mainly used Online Databases like ProQuest and Opposing Viewpoints to find sources.  I use these databases because they can direct me to scholarly journals that I can then, through search engines, gain direct access to and check if they have been peer reviewed for myself.  I find that theses databases can be very helpful and provide me with credible sources that I can even check for myself. 

            I plan on delving deeper into the medias views on this subject and try to find a couple news article to aid in my research. I think that checking for modern news articles on the newer methods of marketing will really help add new viewpoints to my research and also keep this  paper as up to date as possible.  I also plan on continuing to sift through Online Databases in hopes to find more credible peer reviewed sources to further my research.

Project Time-line:

            This coming week will be spent looking for news articles and recently published viewpoints to help make my stand on the final paper as modern and well rounded as possible.  I plan on searching the internet for the articles but I am considering talking to some people I know who have made there life's earnings through business ventures, some who have used traditional marketing and some, like my father, who has experience in the modern tactics.  I hope that by next week I will have at least the 10 of the 20 sources that are required.  The week after that will be spent solely focusing on the 10 peer reviewed sources.  I plan on checking the OC Brem library for a few of them.  I have used Bremerton's library before and am pretty knowledgeable on what I am looking for and where to look, but I also want to peek in to the Kitsap Regional Library to see what it has to offer.  By November 4^th I will have all of my sources put together and well annotated. Also I plan to have already started on the structure of the actual paper using guidelines I have learned in previous English classes and this class.  By the time I have completed that step which is a crude and basic outline I will be ready to start a rough draft.  From there I will follow the course syllabus and refine my paper till the day it is due.  I will refine it by sending the rough draft to my old English teacher who I still keep in touch with and has helped me with such things in the past, and by doing what I always do and giving the paper to my father for final grammar and spelling checks.

           

Working Bibliography:

Alliance Data. "Retailers May Benefit from Geofencing."Location-Based Social Networking                    and Services. Ed. Roman Espejo. Farmington Hills, MI: Greenhaven Press, 2014. At                  Issue. Rpt. from "Mastering Mobility: Making the Most of Geofencing Technology."                        2013. Opposing Viewpoints in Context. Web. 7 Oct. 2014.

Chordas, Lori. "Three-Dimensional Marketing." Best's Review.9 (2014): 28-33. ProQuest.             Web. 7 Oct. 2014.

Hill, Sidney. "Location-Based Social Networking Is Not Attracting Many Users."Location-                        Based Social Networking and Services. Ed. Roman Espejo. Farmington Hills, MI:                        Greenhaven Press, 2014. At Issue. Rpt. from "Location-Based Services Are Becoming               Social Network Outcasts." TechNewsWorld. 2011. Opposing Viewpoints in Context.                   Web. 7 Oct. 2014.

Heavey, Susan, and Lisa Richwine. "Aggressive Pharmaceutical Marketing Practices Often             Outpace Regulatory Efforts.” The Pharmaceutical Industry. Ed. Roman Espejo. Detroit:             Greenhaven Press, 2012. Opposing Viewpoints. Rpt. from "Outgunned FDA Tries to                   Get Tough with Drug Ads." Reuters. 2010. Opposing Viewpoints in Context. Web. 7                   Oct. 2014.

Salehi, Mehrdad, et al. "Dissimilarity of E-Marketing VS Traditional Marketing." International             Journal of Academic Research in Business and Social Sciences2.1 (2012): 510-5.             ProQuest. Web. 7 Oct. 2014.

Silk, Matt. "Geofencing Can Be an Invasion of Privacy." Location-Based Social Networking                  and Services. Ed. Roman Espejo. Farmington Hills, MI: Greenhaven Press, 2014. At                   Issue. Rpt. from "Some Privacy Ground Rules For Location-Based Marketing: Why                     'Geofencing' Goes Too Far." beckmedia.net. 2010. Opposing Viewpoints in Context.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Web. 28 Oct. 2014. 

Five sources

Alliance Data. "Retailers May Benefit from Geofencing." Location-Based Social Networking and Services. Ed. Roman Espejo. Farmington Hills, MI: Greenhaven Press, 2014. At Issue. Rpt. from "Mastering Mobility: Making the Most of Geofencing Technology." 2013. Opposing Viewpoints in Context. Web. 7 Oct. 2014.

Hill, Sidney. "Location-Based Social Networking Is Not Attracting Many Users." Location-Based Social Networking and Services. Ed. Roman Espejo. Farmington Hills, MI: Greenhaven Press, 2014. At Issue. Rpt. from "Location-Based Services Are Becoming Social Network Outcasts." TechNewsWorld. 2011. Opposing Viewpoints in Context. Web. 7 Oct. 2014.

Heavey, Susan, and Lisa Richwine. "Aggressive Pharmaceutical Marketing Practices Often Outpace Regulatory Efforts." The Pharmaceutical Industry. Ed. Roman Espejo. Detroit: Greenhaven Press, 2012. Opposing Viewpoints. Rpt. from "Outgunned FDA Tries to Get Tough with Drug Ads." Reuters. 2010. Opposing Viewpoints in Context. Web. 7 Oct. 2014.

Salehi, Mehrdad, et al. "Dissimilarity of E-Marketing VS Traditional Marketing." International Journal of Academic Research in Business and Social Sciences 2.1 (2012): 510-5. ProQuest. Web. 7 Oct. 2014.

Chordas, Lori. "Three-Dimensional Marketing." Best's Review.9 (2014): 28-33. ProQuest. Web. 7 Oct. 2014.

Reinstating Compulsory Conscription, Carol Rivers

Word Count: 4455  

I feel the writer accomplishes her thesis of "compulsory conscription needs reinstating" pretty well. She using rational appeal through historical events and statistics, and then emotional appeal through personal experience and heartstrings tugging quotes, such as the closing quote by Ronald Reagan.  However in the 4th and 5th paragraphs I think she misses an opportunity to defend her thesis. Paragraph 4 expresses how reinstating the draft will be expensive and thus bad for the economy, while paragraph 5 stats how reinstatement will create jobs and thus be good for the economy. As a reader I become confused which point of view "outweighs" the other, and I begin to doubt her thesis. A simple sentence or two arguing and stating why the benefits of job creation to the economy, due to draft implementation, outweighs the cost would have supported her thesis and kept her point of view clear and strong.

 

 
In the fifth to last paragraph of the document, the author is writing in first person, and giving her own personal opinion about the information. The paper is fairly grammatically correct and the author has a good understanding about tenses. The author does, however has slightly stunted transitions.

The author clearly shows where she found her point and also uses clear signal phrases so you can tell the paper is not plagiarized. The sources are sufficient and it is clear that the author researched her paper.

 

 

The author of the paper has well over the minimum amount of citations with 19 works cited. Though well cited, many of the sources do not qualify as scholarly. 

Transportation paper

. 3,000+ words. 4

.Correct grammar,punctuation, MLA. Grade=4

.Employ parenthetical citations, work cited, and copious signal phrases to avoid plagiarism and identify contextualize the authors, sources, and debate your're engaging in. Grade= 3. Throughout the paper the parenthetical citations were done wrong, in the sense that the source was sited after the period, where it should have been on the left side. I.E. "This negates constant CO2 emissions form fossil fueled power plants, decreasing the CO2 emissions caused from high-speed rail travel.(The Use)"

.Convincingly argue your thesis through a combination of rational affective appeals. Grade=3. The writer provided some history of other rails throughout the world. And how residents feel about environmental regulation violations. Overall the thesis provides some argument, but it's mainly stating facts and doesn't provide any appeals.

.Build its case logically through a systematic order of presentation.Grade=4. The paper wasn't scattered throughout, it stayed on topic. And it managed to provide decent transitions between the sub points, and when it showed graphs or charts, they were explained on what they represented.

. Refer to 10 or more highly credible sources.Grade=3.  Work cited page provides 11 sources, a lot of them are newspapers or blogs. There are some credible sources though like pro quest or the Legislative analysts office.