Chapter 18 is all about the design of your paper and how it plays
a critical role in the readers understanding, reaction to, and over all feeling
towards it’s content. Bedford stresses that there is an
appropriate time and place for changed font, font color, and/or illustrations.
There are 5 important figures within the development of design in writing they
are as follows: Balance , referring
to the alignment of elements throughout your paper, (such as symmetrical or
asymmetrical) Emphasis, regarding where
you put your main points that they grasp the reader’s attention, (i.e. The use
of color or font) Placement, the use
of proper organization of related topics or paragraphs, Repetition, such as headers, footers, navigation menus, and page
numbers, and finally Consistency,
where you make sure to format and place text and illustrations in a similar
approach throughout your document. This chapter
suggests that it is best to format your headings in a consistent manner, in
order to have them stand out from the rest of your paper. Helping readers recognize particular parts of
a document is also important, this will help the reader navigate through the
paper. Page layout is another way to keep
the essay clean and professional with placement of text, illustrations, and
other objects placed well on a page.
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